Every touchpoint
is a brand moment.
Make each one count.
Filipino shoppers move between feeds, malls, and carts in a single afternoon. The brands that win aren’t the loudest. They’re the most consistent across every channel.
We Speak Retail
Your real competitor is the scroll.
Content that earns the pause wins.
Omnichannel breaks when channels don't match.
Your platforms need one story.
Sale days drive volume. Others build the brand.
Invest in the moments between peaks.
Filipinos check TikTok first.
Sentiment drives baskets more than any billboard.
WHO YOU'LL REACH
Retail Executives
Executives care about brand health scores and competitive share of voice. Retail executives track how brand perception translates to footfall and conversion.
They want communications that move commercial metrics, not vanity coverage.
Services:
Shoppers & Consumers
Consumers care about trust, value alignment, and the opinions of people they follow. Filipino consumers rely on peer recommendations and influencer content before purchase, and expect brands to show up authentically and respond quickly.
Services:
Retail Trade Media
Retail media want stories grounded in data: foot traffic trends, consumer behavior shifts, category growth. They respond to brands that provide original insights
rather than product-focused press releases.
Services:
Mall & Channel Partners
They care about foot traffic generation. Channel partners like SM and Robinsons want retail tenants that drive foot traffic and activate spaces creatively. Distribution partners want brands that invest in sell-through support, not just sell-in volume.
Services:
E-Commerce Leads
They care about conversion-driven content and platform-specific narratives.
E-commerce leads live by traffic, Click-Through Rate (CTR), and Gross Merchandise Value (GMV). They need comms tied to campaign calendars and platform algorithms.
Services:
Built for the noise and seasonality of retail comms.
We build communications around how Filipino consumers actually shop, not how brand playbooks assume they do.
Real-Time Brand Intelligence
We track how retail conversations shift week to week, not quarter to quarter. Sale seasons, viral moments, competitor launches. Retail sentiment moves fast. We use Media Meter to monitor brand mentions, sentiment trends, and competitor activity in real time so your team can respond within the news cycle, not after it.
Media MeterOmnichannel Narrative Design
We make sure the story your shopper sees on Shopee matches the one in malls. Retail brands lose trust when digital and physical messaging diverge. We design communications frameworks that maintain brand consistency from social feeds to store displays, adapting tone and format for each channel while keeping the core narrative locked.
PROI Global NetworkInfluencer Ecosystem Management
We build influencer portfolios, not one-off partnerships. One sponsored
post doesn’t build credibility. We design influencer ecosystems across tiers:
from macro creators for launch moments to nano influencers for sustained community engagement. Every activation maps to a business objective,
and every output is tracked against earned media value.
The Work
SHOPEE PHILIPPINES
Challenge
Shopee needed to grow the Philippine e-commerce market while helping local SMEs participate meaningfully in the digital economy.
What We Did
Amplified Shopee University through media, blogger outreach, and social channels. Built Bloggers and Affiliate Programs connecting influencers with sellers across food, beauty, gaming, and lifestyle verticals.
Result
Delivered 300 releases monthly. Shopee became the nation’s fastest-growing e-commerce company and top iOS shopping app.
NBA PHILIPPINES
Challenge
The NBA needed to translate its global brand into a locally relevant presence for Filipino basketball fans consuming mostly US-based content.
What We Did
Built relationships with key sports journalists as KOLs, launched the Jr. NBA Virtual Camp with Filipino-American ambassadors, and created campaigns around Filipino pride through Jalen Green and the Women’s Academy.
Result
Generated 123 proactive pickups and ₱3.6M in media value. Jr. NBA Virtual Camp secured
22 pickups across Rappler, CNN, and ABS-CBN.
HAIER PHILIPPINES
Challenge
Haier entered a saturated Philippine appliance market dominated by LG, Samsung, and Panasonic. It needed to build brand awareness and differentiation to support a goal of tripling sales by 2018.
What We Did
Executed a year-long integrated PR solution across print, broadcast, events, and social. Repositioned Haier around family values, launched a complete social personality overhaul, and drove product seeding through the Philippine Christmas rush.
Result
Generated 606 million impressions. Grew Haier’s Facebook following 10x (from 5,896
to 53,044), ranking it fourth among local appliance competitors on social.
Your next campaign season starts with a conversation.
Tell us where your brand shows up and where it should. We’ll map the gaps
and build the comms plan to close them.