Every Launch Is a Race. We Help You
Set the Pace.
In Philippine fast moving consumer goods (FMCG), product cycles
are measured in weeks, not quarters. We help brands launch faster,
land harder, and stay in the conversation.
We Speak FMCG
Your launch window is 72 hours
If you’re not in the conversation by Day 3, the next brand is.
Trade and consumer need different stories.
Retail buyers want sell-through data.
Audiences know when a partnership is forced
It needs to feel authentic and earned.
Half of FMCG sales go through sari-sari stores
Your comms need to reach both ends of the shelf.
We Speak FMCG
Your launch window is 72 hours
If you’re not in the conversation by Day 3, the next brand is.
Trade and consumer need different stories.
Retail buyers want sell-through data.
Audiences know when a partnership is forced
It needs to feel authentic and earned.
Half of FMCG sales go through sari-sari stores
Your comms need to reach both ends of the shelf.
WHO YOU'LL REACH
Brand Managers
They care about speed-to-shelf and share of voice in a crowded
category.
Every campaign needs to tie back to sell-through,
brand recall,
and competitive positioning.
Services:
Retail & Trade Buyers
They want proof of consumer demand, promotional support, and evidence that your stock keeping unit (SKU) will move off the shelf. Trade communications needs numbers, not narratives.
Services:
Consumers
Filipino shoppers weigh value, cultural relevance, and trust before they add you
to
the cart. Reaching them means showing up where they already are, on their terms.
Services:
Lifestyle & Consumer Media
Editors and digital publishers want trend-driven stories, new product angles,
and visual-first content they can run without rework. Make it easy to cover you.
Services:
Influencers & Content Creators
They want authentic partnerships, creative freedom, and brand alignment
that fits their audience. Long-term relationships build stronger advocacy
than one-off activations.
Services:
Built for the pace and
volume of FMCG comms.
Three capabilities we’ve developed specifically because FMCG clients asked for them.
We track what's trending before your competitor launches.
Trend cycles in FMCG compress fast. We use Media Meter to monitor
real-time consumer sentiment and category conversations, so your team
can act on signals before they peak.
We build influencer ecosystems, not one-off posts.
Filipino consumers trust creators they follow. We design long-term
influencer programs that build credibility across multiple touchpoints
and content formats.
We understand how Filipinos actually shop, not just what the data says.
From grassroots community activations to sari-sari store campaigns, we help FMCG brands connect with the consumers that global playbooks miss.
Our network reaches beyond Metro Manila to where your products actually move.
The Work
OGALALA
Challenge
Ogalala needed to grow its brand community among Filipino parents in a market
where parenting advice content was fragmented and generic.
What We Did
Built the MOM SOS digital platform with interactive content, brand-integrated
parenting tips, and Ask segments that invited real participation.
Result
Hit 20,874 fans in Year 1 (2× the 10K target), with a 12% engagement rate,
five points above the retail page average.
HAIER
Challenge
Haier needed to stand out in a Philippine appliance market crowded with established Asian brands, with a goal to triple sales by 2018.
What We Did
Ran an integrated PR campaign across print, broadcast, events, and social. Repositioned
the brand around family values, leveraging Haier’s iconic mascots for the Philippine audience.
Result
Generated 606M impressions in one year, enough to reach every Filipino six times over. Social following grew 10× from 5,896 to 53,044 in 12 months.
SUPER8
Challenge
Super8 struggled to win grocery shoppers away from their suki stores in a brand-loyal Philippine market.
What We Did
Built an online community for moms and sari-sari store owners, combining shopping tips, promo content, and value-first engagement to earn trust over time.
Result
Positive sentiment surged from 70% to 92%. Engagement rate hit 9.43%,
nearly 2× the target of 5%.
Your next launch already has momentum. Let’s make sure
the market hears it.
Whether you’re scaling a new SKU or repositioning an existing line,
the right comms strategy gets you to shelf faster.